At her keynote address at CES Tuesday afternoon, Yahoo CEO Marissa Mayer announced that the company has acquired Aviate, an Android app that creates a live-updating, dynamic, and intelligent home screen solution for Android smartphones and tablets. Much like Google’s own service, Google Now, Aviate creates suggestions for apps to use based on prior use, displays meeting schedules, weather information, social accounts, and much more. The app also allows users to create specific screen scenes that can be used at different parts during the user’s day. For instance, there can be a default setup for when the user is at home, at work, or away on vacation.
Since Mayer’s appointment as CEO, she’s been snatching up hot startups from all over the globe. To date, Yahoo has acquired 31 startups. In those acquisitions, Yahoo has gained an incredible amount of mobile development talent. Mayer says she wants to create personalized mobile software that becomes part of a user’s daily routine, and she’s acquiring just the people to create those products.
Yahoo hasn’t said what it will do with Aviate – whether or not the company will operate autonomously is still unknown, but it’s safe to assume that Yahoo will take what’s great in Aviate and build its own solution, or simply rebrand Aviate altogether.